Organized by the China Chamber of International Commerce Commercial Chamber of Commerce (CCOIC), the “China Mainland, Hong Kong and Macao Accounting and Business Case Competition 2026” was concluded successfully in Hong Kong, China on 25 July 2026. With the solid professional foundations and outstanding practical capabilities, students from the School of Business (MSB) at Macau University of Science and Technology (MUST) achieved remarkable success, winning 3rd place and 4th place respectively.
This competition was hosted by CCOIC, with the Institute of Certified Management Accountants and the Institute of Public Accountants as supporting organizations. The competition aimed to enhance the ability of the students of China Mainland, Hong Kong, and Macau, in terms of their capabilities of conducting business research using financial and accounting information across the China Mainland, Hong Kong, and Macau, while promoting deep interaction and exchanges in accounting education among the three regions. The competition fully tested students’ academic abilities and on-site adaptability through a format of “live case presentation + Q&A”. The designated case company for this competition was iFLYTEK Co., Ltd. Participating teams acted as business strategy consultants, conducting an in-depth evaluation of the company’s current operating status based on its performance reports from 2023 to 2025. Students were required to formulate a detailed three-year business plan covering 2026 to 2028, comprehensively evaluating their financial statement analysis, strategic planning, and market analysis capabilities.
MUST MSB selected two teams for this competition, comprising eight third-year Accounting students in the Bachelor of Business Administration (BBA) program, to represent the University. During their preparations, team members conducted thorough research on iFLYTEK’s business layout, financial performance, and industry trends, meticulously constructing logically rigorous, comprehensive business plans across multiple dimensions including financial optimization, business expansion, and risk control. At the finals, both teams remained calm and performed steadily, standing out with their fluent presentations and high level of professionalism. The “I Said It All” team, composed of Xiao Qian, Yang Xinyan, Xiang Yilin, and Xiao Heli, won the 3rd place with their logically sound business plan and composed presentation. The “Mustwin” team, composed of Zeng Wenli, Yuan Jiangxue, Zeng Jingwen, and Chen Zhenghong, performed steadily and won the 4th place.
Group photo of the 3rd place team members
Group photo of the winning team members with the judges
Assistant Professor Zhang Ruopiao, the supervising professor, stated after the competition that this event was an important practical extension of classroom theoretical knowledge. Through analyzing real-world listed company cases, students not only deepened their understanding of financial statements and business strategies but also received comprehensive training in teamwork and cross-disciplinary thinking. The platform for universities from three regions to compete on the same stage also gave students the opportunity to benchmark against outstanding teams from top universities in mainland China and Hong Kong, further broadening their academic and industry perspectives.
MUST MSB consistently places great importance to cultivate students’ practical abilities, and actively promotes the educational philosophy of “applying knowledge to practice and promoting learning through competition” via case competitions, industry internships, and project research. Moving forward, MSB remains committed to nurturing interdisciplinary business leadership talent possessing both professional depth and a global vision.
(Contributed and reviewed by Assistant Professor Zhang Ruopiao, format reviewed by Helen Kam)
