Introduction to Master of Business and Administration Program
The Master of Business Administration (MBA) program deeply integrates management theories, business practices and digital-intelligent technologies. It covers core domains including finance, marketing, operations, organizational behavior, strategic management and business ethics, and offers two specializations: Finance and Business Management, to build a systematic and practice-oriented modern management knowledge system. The program focuses on cultivating students’ strategic thinking, rational analysis, ethical decision-making and organizational leadership, enabling them to gain insights into complex business environments, formulate systematic competitive strategies, and drive organizational innovation and sustainable value creation. Rooted in Macao’s geographical advantages, aligned with the national high-quality development strategy and the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, and responsive to the global trend of industrial digital-intelligent transformation, the program is committed to cultivating senior compound business elites who “formulate strategies, manage operations and lead teams”.
Graduates enjoy broad career prospects. They may work in various industrial and commercial enterprises, financial institutions, government and public sectors, engaging in corporate management, strategic planning, financial investment, marketing, human resources, operations management and other related work.
The normal program duration is two academic years, requiring the completion of 48 credits, including core courses (24 credits), elective courses (12 credits), and an independently accomplished thesis (12 credits).
The program has the following characteristics:
The program features core‑faculty members across multiple fields such as management, finance, marketing and business analytics. Faculty members combine profound academic attainments with practical experience in corporate management. Adopting teaching modes including case studies, corporate practice sharing and special lectures, the program guides students to connect theories with management practices and comprehensively improves their comprehensive decision-making and leadership execution capabilities.
Students may choose either the Finance or Business Management specialization based on their career plans. They will systematically study corporate finance, investment and financial markets, or brand and service marketing, human resources and supply chain management, balancing management breadth with professional depth.
Leveraging a multi-industry alumni network, the program connects management elites and corporate resources from all sectors. Through exchange activities, career sharing sessions and cooperation platforms, it helps students build high-value professional networks and broaden their career development space.
Competency Goals
CG 1. Demonstrate comprehensive managerial knowledge and skills in business/public administration.
Students exhibit advanced conceptual and managerial expertise in business management/public administration.
Students demonstrate proficiency in strategic management within the contexts of business and public administration.
CG 2. Exhibit critical thinking and analytical skills to address challenges in business management/public administration.
Students are able to identify and define complex problems and opportunities in business and public administration management.
Students apply appropriate qualitative or quantitative techniques to effectively collect and analyze data and information.
Students interpret the results of data analyses and formulate actionable recommendations related to business strategy and public policies.
CG 3. Demonstrate strong communication and teamwork skills.
Students communicate clearly and effectively in oral presentations, employing a logical, coherent structure and appropriate register.
Students communicate effectively in writing, ensuring clarity, logical organization, and suitable tone.
Students apply goal-setting, planning, and collaboration skills to achieve effective teamwork within groups.
CG 4. Develop a strong ethical perspective and decision-making skills in business management and public administration.
Students demonstrate a thorough understanding of ethical conduct and legal frameworks relevant to business and public administration.
Students recognize ethical dilemmas in business management and public administration, applying ethical models to evaluate potential impacts and propose defensible resolutions in decision-making.
Students demonstrate a solid understanding of social responsibilities and apply sustainable models to propose and defend effective resolutions.
CG 5. Exhibit competent managerial ability to act strategically in a globalized context.
Students understand, appreciate, and respect cultural diversity, collaborating effectively with individuals from various backgrounds.
Students adopt a global perspective on business management and public administration, integrating the implications of globalization and diversity into strategic decision-making processes.
