Introduction to Bachelor of Science in Business Intelligence and Data Analytics Program
Integrating the core content of business management, artificial intelligence (AI), and data science, this program establishes a “three-in-one” training framework: solidifying business mindset + empowering data skills + implementing AI tools. The program aims to cultivate versatile, interdisciplinary talents who “understand business, master data, and drive decision-making”.
Students will systematically study core business theories and flexibly master cutting-edge methodologies such as AI-driven demand forecasting and data-driven decision-making. Through practical modules including digital marketing, intelligent supply chains, and intelligent financial risk control, students will apply technical methods to real-world business scenarios. Graduates will be well-prepared for high-value positions across various industries, such as internet, finance, retail, manufacturing, and consulting; excelling in roles like business analysis, data analysis, smart supply chain management, and digital / intelligent transformation consulting.
