Introduction to Bachelor of Science in Business Intelligence and Data Analytics Program
Integrating the core content of business management, artificial intelligence (AI), and data science, this program establishes a “three-in-one” training framework: solidifying business mindset + empowering data skills + implementing AI tools. The program aims to cultivate versatile, interdisciplinary talents who understand business, master data, and drive decision-making.
Students will systematically study core business theories and flexibly master cutting-edge methodologies such as AI-driven demand forecasting and data-driven decision-making. Through practical modules including digital marketing, intelligent supply chains, and intelligent financial risk control, students will apply technical methods to real-world business scenarios. Graduates will be well-prepared for high-value positions across various industries, such as internet, finance, retail, manufacturing, and consulting; excelling in roles like business analysis, data analysis, smart supply chain management, and digital / intelligent transformation consulting.
The normal program duration is four academic years, requiring the completion of 132 credits, including core courses (69 credits), elective courses (21 credits) and general education courses (42 credits).
Requirements for graduation:
Upon approval from the Senate of the University, a Bachelor’s Degree will be conferred on a student when he or she has:
completed and met the requirements of the degree program’s study plan within the designated study period, with a cumulative GPA of at least 2.00;
abided by the regulations of the University;
cleared all fees and charges and returned all University property and equipment borrowed.
