Introduction to Bachelor of Business Administration
The Bachelor of Business Administration program offers core business majors such as Accounting, Finance, Human Resources Management, Marketing, Supply Chain Management, Business Analytics, and International Trade. Students choose their specialization in the third year. The curriculum emphasizes the integration of theory and practice, cultivating well-rounded, internationally-minded management talents who are “comprehensive in business, proficient in their profession, and possess a broad vision”.
Major areas of expertise include:
Accounting: This major is designed to equip students with practical accounting knowledge and skills. After graduation, students undertake supervisory work in fields such as accounting, auditing, and taxation. Graduates with the necessary foundational knowledge and skills may sit for internationally recognized professional qualifications in accounting. Numerous graduates in accounting major are currently developing their careers in local or international accounting firms, while others work in business organizations or other institutions. Some graduates also pursue further studies by continuing at home or abroad, including master’s degree programs. The professional courses in accounting include financial accounting, intermediate accounting, financial control, cost accounting, managerial accounting, tax system, accounting information systems, auditing, company law, corporate finance, and other accounting special topics.
Finance: This major aims to cultivate future business elites who will work in fields such as financial investment, financial institution management, and corporate financial management within a globalized economic environment. This major embodies the principle of emphasizing both knowledge and skills in its curriculum design. In addition to foundational business administration courses, students will study core finance courses such as Financial Statement Analysis, Financial Organization and Market, Security Investment, Financial Derivatives, Corporate Finance and International Finance. The major also focuses on developing students’ analytical and problem-solving abilities and emphasizes corporate social responsibility.
Human Resources Management: This major refers to a series of human resources policies and corresponding management activities by which organizations improve overall organizational performance through the effective development of their employees. The main responsibilities of human resources management include: employee recruitment, selection, appointment, compensation, training, development, motivation, and performance evaluation. This major primarily helps students acquire and master the necessary knowledge for independent work and professional skills in human resources management. Major courses include: Human Resource Management, Organizational Theory, Design and Change, Recruitment and Human Resource Development, Compensation and Performance Management, Leadership, International Human Resource Management, Research Methods in Human Resource Management, Graduation Project (Human Resource Management). This major aims to cultivate talents with professional knowledge and abilities in human resources management who can engage in human resources management, teaching, as well as research in enterprises and public sectors.
Marketing: Marketing is a major with broad job market opportunities, including top global 500 enterprises, international consulting companies, international marketing research organizations. Graduates can develop their careers in fields such as marketing research, brand management, sales management, advertising, sales promotion, marketing channel management, pricing decisions, service marketing, B2B marketing, and global marketing. Therefore, this major is not only a cradle for international managers but also a top choice for those who are dedicated to business startups. This major extensively employs diverse teaching methods such as case studies, group projects, presentations, and field research to cultivate students’ logical, critical, and creative thinking abilities, enabling them to solve the highly challenging business problems faced by today’s international managers. Furthermore, this major emphasizes cultivating students’ basic marketing skills, solid marketing theoretical knowledge, strong organizational and communication skills, teamwork spirit, and a high sense of social responsibility and business ethics.
Supply Chain Management: This major primarily teaches the application of various management science theories and analytical tools to solve various problems faced by enterprises in their operations, such as supply chain process management, transportation planning, production management, inventory management, and collaborative optimization. Graduates will be able to adapt to the needs of various enterprises, especially large corporations, for supply chain management talent. With the rise of the globalized economic system, global enterprises are paying more attention to strategic investments in resource allocation, which is also driving a huge demand for supply chain management talent. The Supply Chain Management major offered by the School of Business takes a management perspective and aims to cultivate high-level, application-oriented talent as its primary goal.
Business Analytics (Applicable to students admitted in the 2026/2027 academic year and earlier): This major aims to cultivate high-level management talent capable of leveraging business analytics knowledge and tools to extract useful information from business data; and make smarter, faster, and more effective business decisions. Business analytics achieves better business management through the full utilization of business data, statistical tools, and quantitative methods. It helps decision-makers gain insights into business behavior, predict future business model development and changes, thereby improving the formulation of business strategies and plans. Graduates enjoy broad employment prospects, with excellent career options in finance, insurance, e-commerce, senior business consulting, supply chain, hospitality, tourism, marketing, retail, logistics, and other service industries.
International Trade: This major aims to develop students into future business professionals engaged in international trade in a globalized economic environment. Against the backdrop of an increasingly global economy, markets, capital, labor, and technology are moving across the world at unprecedented speed and scale. As a result, every company must re-examine its business strategy and adjust its allocation of resources to seize the great opportunities brought by globalization, while also navigating its severe challenges. The International Trade major focuses on shaping students’ international perspectives and training their ability to make scientific decisions in complex and ever-changing corporate environments, laying a solid knowledge foundation for adapting to diverse international business settings. Located at the intersection of Chinese and Western commerce and culture, Macau allows students to experience the international business environment firsthand and apply theoretical knowledge to analyze the operations of cross-border business activities. In terms of teaching design, the International Trade major places equal emphasis on theory and practice. Its core courses cover all key areas of multinational operations.
