Introduction to Bachelor of Business Administration
(For students enrolled before the 2019/2020 academic year, please refer to the study plan for the year of enrollment).
The Bachelor of Business Administration (BBA) program offers the following majors: Accounting, Finance, Marketing, International Trade, Human Resource Management, Supply Chain Management, Information Systems, Business Analysis, and Business Management. The goal of this program is to cultivate business professional talents with high ethics standard, strong social responsibility and global vision. In the first two years, the program focuses on a solid fundamental education, which is composed with business core curriculum and general education curriculum including social sciences, arts, humanities, and natural sciences. In the junior and senior years, each student chooses one major area of specialization and focuses on curriculum of specialization, which is strongly committed to the integration of profession knowledge, theory, analysis, planning, and practice.
The program has adopted English Medium Instruction (EMI), which provides English immerse-learning environment to help students to develop their English language proficiency and communication skills efficiently and to prepare students for their future advanced international study or career opportunities.
The Faculty is dedicated to developing students' analytical and problem-solving skills, encouraging them to be innovative and independent thinkers, applying theoretical models and quantitative analysis tools to help solve real world problems or provide policy proposals. Overall, this program prepares students for careers in business, consulting, non-profit organizations, or government.
The standard program duration is four academic years. In the first two years of the study, all students must take general education courses (36 credits) as well as the compulsory business administration core courses (45 credits). In the senior two years with a major of specialization chosen, students must complete the major’s compulsory courses (27 or 24 credits), elective courses (18 or 21 credits) as well as the Cross-Faculty elective courses (6 credits). For more information about the core courses and the major courses, please refer to Course Description
Degree Requirements:
To earn the Degree, a student must:
Completed and met the requirements prescribed in the study plan of his or her program within the specific study period.
Undergraduates enrolled since AY2017/2018 (included) must earn a minimum Grade Point Average of C (2.00) in all courses.
Satisfy the requirement of the Student Code of Conduct.
Clear all fees and charges due and return all borrowed property or equipment of the University.
Note 1: 27 credits for Accounting major, 24 credits for other majors
Note 2: 18 credits for Accounting major, 21 credits for other majors
