Introduction to Master of Management Studies Program
The Master of Management Studies (MMS) program is built on management theories, adopts decision analysis as its methodology, and is oriented towards practical application, forming a three-in-one systematic cultivation system. The program focuses on cultivating students’ management thinking and scientific decision-making literacy, guiding them to proficiently apply modern management theories and analytical methods to analyze business operation and management issues from multiple dimensions such as organizational structure, strategic layout and business environment, and comprehensively improve their decision-making judgment and practical execution in complex scenarios. Aligned with the demand for senior management talents amid enterprise digital-intelligent transformation and high-quality industrial development, the program is committed to cultivating senior compound management talents who “command management, excel in analysis, and exercise innovation”.
Graduates enjoy broad career prospects. They may work in various industrial and commercial enterprises, government and public sectors, professional consulting firms, engaging in strategic management, marketing management, brand management, performance management, general management and business consulting and other related work.
The normal program duration is two academic years, requiring the completion of 45 credits, including core courses (24 credits), elective courses (9 credits), and an independently accomplished thesis (12 credits).
The program has the following characteristics:
Keeping pace with the development trend of digital intelligence in modern management, the program deeply integrates digital-intelligent tools such as artificial intelligence and data analytics into various management scenarios including strategy, organization and operations. It helps students build a compound competence framework of “management thinking + data methodology”, and achieves the coordinated improvement of theoretical foundation, analytical ability and digital-intelligent management literacy.
Relying on the business school’s diversified teaching and research platforms, the program adopts the teaching mode of “case study + scenario simulation”, integrating real enterprise management issues and business scenarios into the classroom. It guides students to complete knowledge transformation and improve practical skills in the process of solving practical problems.
The program features core faculty members deeply engaged in strategy, marketing, brand, performance and general management, while integrating interdisciplinary faculty resources from finance and business analytics. Through academic lectures, thematic forums and industry exchange activities, we regularly invite renowned domestic and overseas scholars and senior industry experts to share cutting-edge management topics and industrial development trends, helping students broaden their academic horizons, grasp industry trends and improve their comprehensive management literacy.
Competency Goals
CG 1. Demonstrate advanced knowledge and skills in business and economic management.
Students master intermediate-level knowledge and skills in general business and economics.
Students demonstrate expertise in both prescribed and self-selected specialized areas of business and economics.
CG 2. Exhibit intermediate critical thinking and analytical skills in solving business and economic problems.
Students identify and define complex problems and opportunities within specialized areas of business and economics.
Students demonstrate intermediate analytical skills by collecting relevant business data and applying appropriate quantitative techniques to derive insights.
Students interpret analysis results and formulate strategic recommendations for business and economic policies within their specialization.
CG 3. Demonstrate strong professional communication skills.
Students communicate effectively and clearly in oral presentations, maintaining logical coherence and an appropriate register.
Students convey ideas clearly and persuasively in written communication, ensuring logical organization and clarity.
Students select and utilize relevant multimedia and visual aids to enhance the effectiveness of their presentations.
CG 4. Develop a strong ethical perspective and understanding of ethical behavior in business and economic environments.
Students demonstrate comprehensive knowledge of ethical conduct and legal frameworks relevant to business and economics.
Students recognize ethical dilemmas in business operations and apply ethical models to propose and defend resolutions within specialized fields.
Students articulate the significance of corporate social responsibility and apply sustainable development models to propose and defend solutions.
CG 5. Demonstrate Global and Multicultural Perspectives.
Students understand, appreciate, and respect cultural diversity, collaborating effectively across international contexts.
Students analyze the implications of globalization in business and economics, integrating these insights into decision-making within their major areas.
