On 4 December 2025, Professor Ruby Lee, Co-Editor-in-Chief of the internationally renowned academic journal “Journal of Product Innovation Management” (JPIM), was invited to the School of Business (MSB) of Macau University of Science and Technology (MUST) to deliver an academic seminar. Combining her editorial experience, Professor Lee analyzed common issues in submissions and discussed relevant usage of large language models, sharing cutting-edge research dynamics in the field of product innovation management with MSB faculty and students, providing new insights to stimulate marketing reforms.
Chair Professor Felix Tung Sun Chan, Vice Dean of MSB (right) presented a commemorative gift to Professor Ruby Lee (left)
The seminar was hosted by Associate Professor Zheng Lei of MSB, with a welcome speech and commemorative gift presentation by Chair Professor Felix Tung Sun Chan, Vice Dean of MSB. During the seminar, Professor Lee shared insights on how to balance theoretical contribution, practical value, and social impact in product innovation research. Using the “Journal of Product Innovation Management as an example”, she outlined the journal’s submission requirements, including the integration of theory and practice, logical rigor in paper structure, and how to demonstrate the social value of topics in research. She pointed out that the journal particularly encourages exploratory research on phenomena that lack theoretical explanations. Professor Lee emphasized that high-quality papers must possess clear theoretical innovations and provide substantial insights for business practices.
Professor Ruby Lee shared insights during the seminar
During the interactive session, faculty members and students actively asked questions regarding submission strategies, trends in product innovation research, and how to enhance the international competitiveness of papers. Drawing from her experience in participating in international academic networks, Professor Lee encouraged students to actively attend international conferences and engage with scholars in their fields to broaden their academic perspectives. She also reminded students not to fear setbacks, but to view the feedbacks as the important opportunities to improve research quality. She highlighted that building long-term academic relationships and consistently participating in field conferences are crucial pathways for young scholars to achieve academic maturity.
Group photo of Professor Ruby Lee (second from right in the front row) with faculty members and students attending the seminar
Professor Lee has received research awards from prestigious institutions including the Marketing Science Institute, the Institute for the Study of Business Markets at The Pennsylvania State University’s ISBM, and the American Marketing Association. Her research has been published in several top-tier journals, including the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, and Industrial Marketing Management, etc. She also serves on the editorial boards of several academic journals, including the Journal of Product Innovation Management, Journal of International Marketing, and Industrial Marketing Management.
(Contributed and reviewed by Associate Professor Zheng Lei, format reviewed by Helen Kam)
