The Master of Charity and Social Organization Management (MCO) Program of the School of Business (MSB) at the Macau University of Science and Technology (MUST), successfully hosted a campus fundraising event themed “Learning with Kindness: Supporting Elderly Living Alone and Vulnerable Groups” on 6 – 7 November 2025, at Block O platform in the campus. The event was planned and carried out by first-year MCO students, with the supervision of Assistant Professor Zhang Qianjin, instructor of the “Charity Fundraising” course. Through a charity market featuring a variety of fundraising booths, the event raised fund for the General Union of Neighborhood Associations of Macau (UGAMM) and Caritas Macau.
The fundraising event was a practical component of the “Charity Fundraising” course, aiming at deepening students’ understanding on how the non-profit organizations operate in Macau while enhance their hands-on fundraising skills and civic engagement. Students from two classes planned and executed the event in small groups. Their booths featured handmade accessories made by elderly beneficiaries, cultural and creative products, and a range of student-crafted items. They also designed interactive games to encourage participation. The event attracted over a hundred of students and faculty members, generating strong support across the campus.
MCO students at the campus fundraising event
The two-day fundraising event raised over MOP $17,000 for Caritas Macau and over MOP $22,000 for UGAMM. The donations have been made to the two organizations and will be used to support community services benefiting elderly residents living alone and individuals in need.
MSB representatives presented a donation to Mr. Chan Ka Leong (first from right in the front row), Director-General of UGAMM
MSB representatives presented a donation to Mr. Pun Chi Meng, Secretary-General of Caritas Macau
The event not only strengthened students’ sense of social responsibility, fundraising capabilities, and deep concern to the local community; but also embodied MSB’s mission, “contributing to the social and economic development of the local communities and the region”. The MCO Program will continue to uphold this philosophy by integrating philanthropic practice into education, guiding students to grow into future leaders who possess both professional competence and social responsibility through active engagement with the Macau community.
(Contributed and reviewed by Assistant Professor Zhang Qianjin, format reviewed by Helen Kam)
