School of Business - College curriculum - Course Description

Accounting

Corporate Governance　(3 credits)
Corporate governance emphasizes how corporations are managed and involves a set of relationships between a company’s management, its board, its shareholders, and other stakeholders. This course reviews the fundamentals of corporate governance from a variety of angles – agency problem, ownership structure, incentive mechanism, and the role of the board of directors, controlling shareholders, senior management, and other stakeholders. It provides an introduction to the scientific evidence regarding corporate governance practices and economic performance. Cases and examples will be presented during the lectures and for team discussion. The course aims to provide students with an in-depth understanding of the concepts, issues, and practices in corporate governance, as well as foster students comprehending the governance structure and the operating models of modern corporations.

International Accounting　(3 credits)
This course focuses on the financial accounting principles of different countries from an international perspective. It includes comparison and analysis of various accounting principles, how to convert between different accounting principles, how to combine financial statements of multinational corporations. At the same time, it discusses the accounting treatment of international business and hedge accounting of foreign exchange risk.

Forensic Accounting　(3 credits)
This course discusses forensic accountants’ role in contemporary economics. It will include fraud detection and investigation methodologies, the loss of profit analysis, and various litigation support services, as well as basic legal concepts of expert evidence at the trial. Students will also master basic models and skills to quantify the economic damages. Through the learning of this course, students should be able to understand the existence and the causes of fraud, investigate types of corporate frauds, discuss detection and anti-fraud techniques and at the same time improve the corporate’s abilities to identify potential frauds.

Auditing Practices　(3 credits)
Designed to continue and deepen the course of auditing, this course will focus on the practical applications of financial statement auditing and other assurance services. This course is crucial for students who intend to obtain accounting qualifications and enter the accounting industry. As audit planning, evidence collection, audit results assessment, and reporting are required in the auditing process, this course will review the auditing process and requirements under different events and transactions and pay attention to the effects of information technology on auditing. Audit planning and audit opinion will be the focus of the discussion, which will guide the students to understand the practice of auditing in practice. Discussions will be set in class and focus on the assessment of internal control of listing firms' auditing and other assurance services, including business fraud investigation, internal audit, information system audit, and compliance audit.

Accounting Simulation Practices (3 credits)
This course introduces how to use accounting software, in the computer environment, to complete the accounting operations and bookkeeping conforming to accounting principles. The practices include recording of accounting cycles of service/merchandise companies, bank reconciliation, accounting vouchers and budgetary system, accounts receivable/payable system, payroll system, financial statement analysis, departmental financial analysis, corporate and partnership financial system, as well as the establishment of chart of accounts and financial accounting system.

International Taxation　(3 credits)
The overall objective of the course is to explore the fundamental difference between the US tax law, PRC China tax law, and other major country’s tax laws. It also introduces the different country tax treatment of the international income of their citizens, residents, and domestic corporations. This course has the following objectives:
1) To familiarize the students with the tax legislation of various countries.

2)To provide students with the knowledge of various countries' tax rules, which govern a variety of business entities from the establishment to the dissolution.
3) To discuss how the PRC China and US tax law deal with the international business activity of their citizens, residents, and domestic corporations.

Advanced Management Accounting　(3 credits)
With an important role in strategic management, this course serves as a new type of accounting for strategic comparison, selection, and strategic decision-making. It is the extension and penetration of management accounting to strategic management. Specifically, it refers to the accounting professionals use specific skills to provide the related internal information, market information, and competitor information for their organization. It uses analysis, comparison, and selection to help managers develop and implement strategic plans for obtaining competitive advantages. This subject connects management accounting with strategic management and help students to learn that how strategy adapts for the request of business development and how to meet the demands of strategic information.

Internal Control and Risk Management　(3 credits)
This course gives a broad introduction to the theories and applications of internal control, risk, and risk management. It aims to provide theoretical supports and suggestions for various types of corporations on risk management and internal control. Through lectures and case studies, this course aims to
1. Provide students with knowledge on the implication of internal control and risk, as well as the development of risk management.
2. Enable students to understand and grasp the instruments and techniques of risk management.
3. Enable students to understand and grasp the risk management techniques for different layers within a corporation.

Special Topics in Accounting　(3 credits)
This course emphasizes the introduction of the latest achievements in accounting research. Through analysis of the latest academic papers in accountancy, this course offers students a chance to deepen their understanding of the accounting body of knowledge. At the same time, the course provides research methods for those students ready to pursue further study in the accounting field.

Internship (Accounting)　(3 credits)
This course offers senior students opportunities to obtain work experience in all areas of the accounting field through an internship during the student’s summer break of the final year or last semester. Internships are advised through close co-operation between the university and the employer. After completing the internship, students must submit an internship report in writing.

Finance

Behavioral Finance　(3 credits)
This course introduces formulating and clarifying a general understanding of Behavioral Finance, it provides the general idea of conventional finance and how to challenge this conventional finance and explain some particular phenomena with behavioral finance theory. This course aims to provide a new consideration of financial decision-making in a new light after they finish the module.

Money and Banking　(3 credits)
This course focuses on introduction of financial operation regulations and its relation to macroeconomic conditions. Money and Banking as a vital course studies the important issues related to the field of money and banking, which include money and payment system, risk-structure and term-structure of interest rates, foreign exchange markets, structures of financial markets, commercial banks and central banks, money supply and monetary policies as well as special issues of international financial crisis.

Insurance　(3 credits)
Risk was born at the dawn of human history and will coexist with our society. The need of risk management generates Insurance. This course first provides students with the knowledge on risk history, risk types and risk essentials. It then introduces the necessity, application and development of risk management and insurance. This course also sheds light on practice by introducing to students the development of insurance industry and the operating mechanisms of commercial insurance companies.

Bank Management　(3 credits)
This course introduces the concepts, the structure of bank management and technology related to innovative financial products. The topics include government financial policy and regulations, bank organizations and structure, establishment of new banks or service, bank financial statements, bank performance evaluation, risk management, liquidity and reserves management, management and pricing of deposits services, management of non-deposits liabilities, capital management, credit policy and process, corporate credit and pricing, consumer credit service, merger and acquisition, and international banking.
This course pays special attention to the principles and practice of commercial bank operation and management. Through practical case discussion and analysis, students are guided to apply the knowledge they have learned to practice.

Financial Risk Management　(3 credits)
This course covers the basic concepts of identifying, measuring and managing financial risks, such as market risks, credit risks and operational risks. The course help students to understand how large-scale complex risk can be qualified, architected and managed. Topics include Value at Risk, Monte Carlo simulation, scenario analysis, stress testing, hedging.

Financial Marketing　(3 credits)
This course introduces the concepts, structure and related technology of financial marketing with topics including financial marketing environment, financial service consumers, identifying and targeting financial respective, development and management of financial products, branch networks and distribution, technology-driven distribution channels, pricing of financial services, financial service promotion, consumer retention and loyalty, relationship marketing, corporate financial service marketing, and financial projects. The course stresses the theories and practices of financial marketing and conducts students to apply knowledge they studied in the real situations through the real case discussion and analysis.

Real Estate Finance and Investment　(3 credits)
This course is an introduction to the most fundamental concepts, principles, analytical methods and tools useful for making investment and finance decisions regarding real estate. This course exposes undergraduate students to the fundamentals of real estate finance, economics and the development decision-making process. The primary objective of this course is to help students gain insights into the fundamentals underlying real estate markets and develop an analytical framework by which students can make sound real estate investment decisions. The main emphases of the course are on theory, concept building, financial modeling, and practical application.

Special Topics in Finance　(3 credits)
This subject covers the theoretical developments and the practice of finance. The theory-related topics present the latest academic achievement and development trends in the field of finance. The practice related topics introduce the current important financial events in China and worldwide, as well as applying the financial theories to apply these financial events in depth.

Human Resource Management

Stress Management　(3 credits)
This course is designed to provide students with knowledge and practical skills in the area of stress management. Four major parts constitutes the whole learning process: (1) Understanding stress; (2) Learning stress coping strategies; (3) Managing negative emotions and moods; (4) Developing strategies for effective communication, conflict resolution, time management, and so on. The course focuses on both theoretical perspectives and practical skills for students to gain a deep understanding of stress related issues, as well as develop corresponding strategies coping with stress, dealing with personal and interpersonal issues in life and work.

Sociology　(3 credits)
This course aims to use survey research methods to help students realize and explain the social behavior and phenomena that happen in our daily life. Topics include the design of social research, measurement, collecting data, data management, data analyzing and interpreting, and reporting the research. The course will guide students step-by-step through the theories and empirical data to finish a systematic study related to a social issue with general interest.

Career Development　(3 credits)
This course will enable the student to develop techniques and strategies for an effective job search and marketing themselves in their chosen fields. Emphasis is placed on the assessment of marketable skills, researching the market place, building a personal brand, developing a network of contacts, writing resumes, cover letters, and other standard means of correspondence used in the job search process. The student will be introduced to aspects of successful interviewing, including common interview questions and topics, professional appearance, and business etiquette, which can assist students in many areas of their career development.

Managerial Psychology　(3 credits)
This course will provide some critical theories, experiments and research results of general psychology, social psychology, cognitive psychology and positive psychology to the students. The Lecture will help the students acquire the knowledge skills through the way case study and teamwork in class. After class, the Lecture will also encourage the student read some classic reading materials and books of psychology that can help them know further about the knowledge of psychology. The essential parts of this course include that the relationship between personality trait and personal career development in workplace, the impact of employees’ emotions on the behaviors of employees, the impact of of employees’ emotional intelligence on their work performance, the effective communication skills in work place, adversity quotient, etc. These will not only help the student to know well his or her psychological status in the process of his or her academic career in MUST, but also can make the students do some positive self-perception and self-behavior interventions that can enhance the subjective well-being of the students. In real business world, the students can apply these knowledge and skills of the psychology improve their communication and collaboration in team work, and enhance their capability of leadership.

Innovation and Entrepreneurship (3 credits)
This course is designed to provide students with knowledge and practical skills in the area of entrepreneurship. The process of learning includes understanding and mastering these four-stage knowledge and skills: 1. Introduction of the entrepreneurial mind-set and the entrepreneurial revolution; 2. The initiation of entrepreneurial ventures; 3. The development of entrepreneurial plans; and 4. The growth, valuation and harvesting of entrepreneurial ventures.

Principles and Practices for Public Relations　(3 credits)
Public relations (PR) refers to the process that an organization use various means of communication to build mutual understanding and dependence relationship between the organization and the public, and establish a good image and reputation through two-way information exchange in the public in order to achieve organization's own goals.
This course mainly introduces the theoretical basis and operational practice of public relations. Through the study of the operation, concept and application of public relations, this course cultivates students' knowledge of public relations programs and complex level, and the ways in operation and management of the media, to develop the right attitude and personal communication skills in dealing with public relations, and the ability to analyze and solve the problems of public relations. This course is elective course for the students in human resources management or other interested students.

Ethical Issues in Human Resource Management　(3 credits)
The purpose of the course is to communicate theoretical and practical insights and development in the fields of business ethics. The students major in Human Resources Management will learn the basic concepts and theories of business ethics: stakeholder-theory, corporate social responsibility, as well as individual moral philosophies. It facilitates students with the knowledge and skills required to diagnose different behavioral situations, and the necessary techniques to achieve personal integrity and social responsibility. This course divides the ethical decision-making process into six steps to give proper attention to such things as facts, ethical issues involved, stakeholders, alternatives and consequences, and ethical principles in human resource management. The course is interactive with lecture, class discussion, and group assignments.

Strategic Human Resource Management　(3 credits)
In this course we hope the students to have the basic human resource management knowledge, and can analyze the relationship between corporate strategy and human resource management functions combined with the external environment. Besides introducing the basic functions of human resource management, but also we will discuss enterprises actual operation issues with organizational theories. Including: organizational structure and design, corporate strategy, the basic practices of human resource management practices which can support corporate strategic goals, enterprise planning related to human resources management system; environmental impact of industrial human resources management systems, job analysis, pay and benefits system, reward system, performance management and so on.

Special Topics in Human Resource Management　(3 credits)
Special Topics in Human Resource Management aims to help students confirm the "people-oriented" the basic concept, and explore modern HR practices in the modern market economy and changing environment for establishment of employee-oriented human resources selection, development, motivation, and mobility mechanism and practical approach. This course focuses on contemporary human resource management theory and practice such as organizational innovation, change leadership, human capital; teamwork, layoffs, green human resources, electronic human resource management and so on.

Internship (Human Resource Management)　(3 credits)
Internship is a project after the completion of the students' basic professional and elective courses to help students familiarize the reality of human resource management system and operational management processes. Internship can help turn the theory of knowledge to the practice, learn new knowledge and make preparations for their career development.

Marketing

Customer Relationship Management　(3 credits)
This course introduces the concepts, methods, typical cases and process of customer relationship management (CRM) in the modern global business administration. Topics include the nature of CRM, customer differences, information technology to collect customer data, the CRM data warehouse, customer loyalty, customer retention strategies, win back and acquisition strategies, sales force automation and automated customer service centers, data mining, on-line analytical processing, and information presentation, measuring customer satisfaction and loyalty etc. This course stresses the principles and practices in customer relationship management, and leads students to discuss and help them understand the key issues in customer relationship management by plenty of case studies.

Sales Management　(3 credits)
This course systematically elaborated on managing the sales business, sales planning, sales force, sales channel and sales targets, etc., which enables students to fully understand and master the knowledge, methods, tools and cases of sales management. After the completion of this course, students are able to acquire the essential core competence of sales managers, and apply the specific sales management tools to deal with issues including budgets, sales forecasts and sales territory design, etc.

Business to Business Marketing　(3 credits)
This subject relates to business-to-business marketing and management. On the basis of case studies, students will learn deeply in the understanding of customer relationship, innovative marketing, market expansion, and market localization in international markets. At the end of the course, students will be helped to build a global marketing management mental map.

Strategic Marketing 　(3 credits)
This subject relates to the basic concepts of strategic marketing, marketing management, channel plans and target market selection. Based on actual case studies, students will be able to outline a written strategic marketing plan that dictates what type of marketing programs it will use during a given time frame and how those programs will be implemented.

Non-Profit Marketing　(3 credits)
Macao is well known as “the city of social society”. Almost every local resident has joined a social group and got involved in the activities. However, Macao is lack in management professionals for local social societies, especially there has been a rising demand for improvement of the management and operations of these organizations. The course will introduce the fundamental knowledge and skills of non-profit marketing, including topics about NPO's marketing environment, marketing planning, marketing research, marketing strategy and marketing management and the prospect of nonprofit organization marketing. This course will adopt a mix of lecture, discussion and reports to provide the students relevant training. Upon successful completion of the requirements for this course, students will be able to understand how the marketing of Non-Profit organizations differs from marketing of business. They will understand how marketing contributes to success in modern Non-Profit organizations. Especially, they will be able to define, explain and illustrate some of the frameworks and approaches that are helpful in Non-Profit marketing;

Digital Marketing　(3 credits)
Digital marketing is an elective course for undergraduate students in marketing major in Macao University of science and technology. With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important for marketing graduates to be well-understand digital marketing. This course will provide a solid foundation in the key concepts and issues covering the digital strategy development, implementation and practice. Students will learn these topics through readings, case studies, group projects, exercises, and written examination.

Special Topics in Marketing　(3 credits)
On the basis of the Undergraduate Teaching of Marketing, this course will introduce the new dynamic and new achievements of the development in marketing area, which is used to help the students master the forefront content of the subject development, enhance the analysis of marketing perspective, and the ability in application and planning, as well as lay more solid foundation for students to work in the practical marketing management and theoretical study. This course mainly includes new topics such as relationship marketing, green marketing, and media marketing in the field of marketing, etc.

Internship（Marketing)　(3 credits)
This course allows the students enter into the marketing management of enterprises or departments for internship on the basis of the students’ completion of all core courses and parts of marketing courses in business school. The internship can further expand the study of the marketing knowledge and skills, promote students familiar with marketing strategies and skills, combine the theoretical knowledge and technique that students learned in the classroom with management practices in each department of enterprise, which is applied to solve the actual problem of practical marketing management, and at the same time stimulate the potential of students through various channels, cultivate their ability to communicate and work independently as well as the spirit of cooperation and teamwork, therefore, the employment opportunities for students will be increased in the future.

Supply Chain Management

Risk Management in Business (3 credits)

This course introduces the foundations of risk management, including the definition of risk, the relations between risk and decision making, and risks in contemporary supply chain management. In addition, this course demonstrates the risk management techniques based on management information system to identify, analyze, mitigate and control risks. This course aims to guide student to study risk management incorporating with basic management principles and up-to-date case studies. The students are able to use the relevant risk management technique to design a resilient supply chain.

Research Methods and Simulation (3 credits)

This course is an introduction to agent-based modeling (ABM) and simulation. Its major objective is to teach students to complete a research study using computational simulation method, starting from research topic selection to simulation world implementation. Students are also required to conduct data analysis and interpret their results. NetLogo, an agent-based modeling tool, is the major software being used in this course. After finishing this course, students will be able to program simple models for a research project or the bachelor thesis.

3D Simulation and Applications in Supply Chains　(3 credits)

This course enables students to deal with real issues in warehousing and distribution with the support of 3D technology. Specifically, it introduces the supply contract, customer complain solutions, in-stock operation (e-label, light-duty rack, multi-tier rack), and distribution

Smart Logistics System and Applications (3 credits)

By entities laboratory, the course introduces automatic warehouse equipment, automatic warehouse technology, automatic sorting technology, and automatic warehouse control and design. The students will learn warehousing operations, such as pallet rack, electronic tags, light shelves, automatic vertical library, etc.

Service Management and Innovation 　(3 credits)

This course is designed to facilitate BBA students the understanding of basic concepts of service management and innovation. The course aims at equipping students the capabilities to understand and apply service management and innovation knowledge to support organization’s objectives. Different facets of service management and innovation will be covered in this course. This course is designed to discuss business model of service management and innovation, online market, electronic marketing, service management and innovation collaborative design, emerging applications of service management and innovation, supply chain in service management and innovation, CRM in service management and innovation, online payment, information security, etc. This course put emphasis on the business principles and management practice. Many service management and innovation cases will be discussed in this course. Students will know how to collect data, analyze data and propose feasible solutions for the companies.

Supply Chain Finance　(3 credits)

This course is designed to give the students the concepts and applications of Supply Chain Finance. To accomplish this, lecture material includes detailed examples, solved questions, and cases studies in: supply chain management and financial performance, supply chain management evolution, supply chain finance innovation in trading, operation management, logistics management, banking and e-business, and risk management in supply chain finance. The subject has a great inspiration to decision makers in the financial sector, commerce, banks, internet companies and other participants in supply chain.

Special Topics in Supply Chain Management I　(3 credits)

This course focuses on the current supply chain frontier problems, including the concepts of supply chain and logistics management, application strategy, etc. Hence, in the teaching process, a large number of cases and research papers are discussed to help the students to understand the similarity and differences of the problem solving in academic and industrial area. During this course, the students’ ability will be enhanced to analyze and process supply chain issues.

Special Topics in Supply Chain Management II　(3 credits)

This course, based on the core course titled with “Supply Chain Management”, extends some popular fundamental topics, such as inventory management, logistics network design, distribution system, customer value, and more integrated topics, such as strategically, information value, supply contract, purchasing and outsourcing, product design, and risk management. It provides a lot of case studies to help students to understand its natural meaning, master its analytical skills and tools, and improve their ability to solve related problems.

Internship (Supply Chain Management)　(3 credits)

The internship program (Supply Chain Management) is a mentored working experience for students. The students will have the opportunity to deal with real-world issues in supply chain management, and improve their ability to analyze and solve real problems. This program will help students to adapt the social demand and work independently when they graduate.

Information Systems

IT Governance and Enterprise Architecture　(3 credits)

This course introduces the frequently used information systems in the organization, including information government and enterprise architecture, customer relationship management system, supply chain management system, etc. Students can learn knowledge of these enterprise resource planning related systems. It will use SAP systems or other ERP systems to introduce IT governance and enterprise. Students will have opportunities to use real ERP systems to practice and understand different applications in different industries.

Service Analysis　(3 credits)

This course introduces the most commonly used theory and methods in service analysis. Topics include theory of service behavior, service analysis and support, statistics and service support, information and knowledge management, artificial intelligence and expert systems, operations research and optimization, multi-objective service analysis, uncertain and strategic service analysis. With extensive case studies, students are encouraged to apply the service analysis methods to analyze and solve practical problems in business management.

Innovation Management 　(3 credits)

This course is an introductory subject in the field of Information Systems. It is one of the practice-oriented courses, including entrepreneurship, business environment analysis, business process analysis, etc. By a large number of examples, the subject provides students applicable knowledge.

Digital Market and Customer Relationship　(3 credits)

It is an introduction course for Information System undergraduate students. Information construction is necessary for improving business competitive. This course provides solutions for information construction. It tries to build a correct understanding for digital market and customer relationship from a practical perspective. It explains principles, design and application of digital market and customer relationship. Under the challenging situation, a widely accepted theory needs to be updated continuously or improving business competitive. By only improving internal process, manufacturing standard are not enough to face current market. But the use of digital market and customer relationship software could optimize business internal operations and improve business management through applying functional collaborative technology.

Service and Information Management　(3 credits)

This course introduces the process of extracting and transferring information into a comprehensive structure from a series of data. The aim is to introduce the theory, practice, tools and technology in data collection. The major purpose of this course is to introduce the concept of data collection which offers extensive practical experience to the business applications in the real world. The main focuses of this course include classification, clustering, correlation analysis and outlier detection.

Information Product and Service Design　(3 credits)

This course aims to introduce basic concepts of information products, service design and algorithms. Specifically, it provides the definition of data models, principals, real technologies to manage and develop information products and service design. It emphasizes the concepts and the principals of relating information products and service design. Access and Excel are main tools to analyze management systems in information products and service design. Structured query language is used to define data language and operations. It enables students to develop a management system of relationship data.

Special Topics in Information Systems I　(3 credits)

This course introduces the up-to-date trends in information systems fields, e.g. Internet of Things (IoT), social media, mobile commerce, cloud service, etc. By reading papers and cases, students can know the development of information systems, understand the application conditions and provide solutions to the enterprises. Furthermore, it will cultivate students’ information system competences, including information retrieval, information ethics, and information security. The important topics will be addressed and group discussions are required. Students will capable to use most of information systems and have the abilities to apply the newest trend and knowledge in team presentation.

Special Topics in Information Systems II　(3 credits)

This course focuses on the planning and development of information systems, emphasizes the frontier and practical application of software. It will also distinguish and describe the roles of module systems in information systems. The application and future development of information system will be discussed. Students shall apply the information planning techniques and master the future development and application of information system.

Internship (Information Systems)　(3 credits)

The internship program (Information Systems) provides mentored working experience for students. The students will have the opportunity to deal with real-world issues in information systems, make best use of theoretical knowledge, methods and technology, and improve their ability to analyze and solve real problems. This course will help students to fit the social demand and work independently as soon as they graduate.

Business Analytics

MICE Business Management　(3 credits)

Under the influence of economic globalization, the economic and cultural exchanges between countries and regions of the world become extremely frequent. One kind of new economic form - exhibition economy has become the new growth point of the national economy in many developed countries in the world. The course includes the theoretical basis of the convention and exhibition management, the organization of the Convention and exhibition management, exhibition project management, exhibition site management, exhibition advocacy organization and promotion management, subsequent administration of exhibition, exhibition human resources development and management, exhibition financial management, convention and exhibition venues and facilities management, exhibition logistics management, etc. Through a large number of cases discussion with the students’ participation in the learning process, theory and practice are combined with each other.

Systems Analysis and Design　(3 credits)

This course is designed to facilitate students to have the understanding on system analysis and design. The course introduces various types of information systems, system design procedures and the concepts. Students will be equipped in understanding the methods in system analysis, system design, modelling and programming that can help in system analysis and design. Various business cases will also be included in the course. The emphasis of this course will be given on system design and system analysis that can help organization to build and manage better systems.

Information Systems Auditing　(3 credits)

“Information Systems Auditing” combines the knowledge of management information systems (MIS) and auditing to meet workforce demand. This course refines the understanding of audit plan development, analyzing and resolving accounting system problems, communicating accounting and information systems audit, and evaluating information systems security controls. Techniques in the areas of information technology auditing, financial auditing, systems development, technical communication, and information security management will be included in this course.

Enterprise Resource Planning　(3 credits)

This course provides an information systems perspective to Enterprise Resource Planning (ERP) systems. Students will develop the skills needed to support the implementation and maintenance of ERP systems and gain an understanding of the strategic implications on the real-world business. Topics on the latest ERP solutions which include: business information warehouse, business objects, business intelligence, customer relationship management, advance planner and optimizer, solution manager and, net weaver components will be included in this course.

Project Management　(3 credits)

This is an introductory course of project management, the topic of this course involves organizational context, project selection and portfolio management, leadership and the project management, scope management, project team building, conflict and negotiation, risk management, cost estimation and budgeting, project scheduling and critical path, resource management, project evaluation and control, project close-out and termination. Business cases will also be discussed in the course.

Big Data　(3 credits)

This course is designed to facilitate students the basic techniques of data science, that included prominent algorithms used to data mining (e.g., clustering and association rule mining), and statistical modeling (e.g., linear and non-linear regression). The objective of this course is to ascertain that the students know the fundamental techniques and tools used to design and analyze large volumes of data. Lectures and lab exercises will be provided to enhance the understanding of the underlying concepts of data analytics.

Special Topics in Business Analytics I　(3 credits)

Blockchain have attracted much attention in recent year as it is being taken as a new generation of technology that can lead the fantastic potential applications in different fields. This course will introduce the key technological mechanisms behind blockchains, such as the consensus algorithms, distributed ledgers, and cryptographic tools. It focuses on the applications of blockchain in different areas in business, government, and other social services. Typical blockchain structures and cases in real-world applications will be discussed. In addition, the course will also introduce some of the legal and regulation issues related to blockchains.

Special Topics in Business Analytics II　(3 credits)

This course focuses on the topics of development of business analytics, with emphasizing the frontier and practical application of software. This course will also describe the roles of module systems in organizations. The application and future development of business analytics will also be discussed. Students shall be able to apply the fundamental methods and techniques in business analytics, and master application of business analytics after completion of this course.

Internship (Business Analytics)　(3 credits)

Upon completion of a certain number of core and elective courses, students may join the business analytics related department of a firm or an organization as intern. During the internship, the fundamental knowledges, methods, and managerial techniques will be combined and applied in solving the firm’s issues. After completion of the internship, students may adapt the needs of society as soon as possible after graduation and be able to work independently.

International Trade

WTO and International Trade Regulation　(3 credits)
International Trade Regulation refers to the exchange of goods, technologies, and services between countries, as well as the related legal relationships. It covers the Convention, Rules and Customs on international trade, but also contains domestic laws, policies, orders and regulations concerning foreign trade. Taking the procedure of international sales of goods as the main theme, the course introduces commercial legal knowledge related to international trade. Convention, Rules and Customs are also contributed to reveal the legal environment of international sales of goods, commercial disputes, and dispute settlement between countries.

Multinational Corporation Management　(3 credits)
Multinational management will focus on the opportunities and challenges of globalization. It will examine the emergence and management of cross-cultural and management issues in the international market. The purpose for undergraduate learning is to enable students to better analyze and understand the opportunities and challenges faced by multinational corporations, when they pursue international expansion and facing the international competitors. This subject will be of particular concentrate on the global competition by using different methods and core analytical tools.

International Business Negotiation　(3 credits)
This course focuses on experiential learning and role-playing simulations in international business negotiations. The course covers the basic elements in cross cultural negotiations through lecturing, assigned readings and class discussions. Students participate in a number of interactive sessions that involve assigned roles in business negotiation simulations.

Trade Financing　(3 credits)
This course introduces concepts and structure of trade financing, and financial innovation-related skills of trade financing, which includes financial system (financial institutions and financial markets), analysis of financial policy and regulations, instruments and operations of trade finance (working capital financing, bills financing, Bank’s Acceptance bills, commercial paper guarantee, export financing, import financing, letter of credit, financing and forfeiting for B/A under domestic and international letter of credit, factoring and financing for account receivables), innovative financial products, processing and risk management of trade financing. The course especially focuses on theory and practice of trade financing, and directs students to apply knowledge they learned into the reality through actual case study and analysis.

International Trade Practice Simulation　(3 credits)
This course is an advanced course of international trade practice. Based on the transaction process of real international trade activities, this course combines the basics of trade management and an operation-simulating software. It has covered all the basic skills for international trade practices. Providing simulated practices in five basic business areas, namely, transaction preparations, negotiations, signing contracts, implementing contracts and after-services, this course effectively trains students to combine the practical knowledge and analytical skills, to master the basic management skills for import and export transactions.

Econometrics　(3 credits)
This course is an entry-level econometrics course, focusing mainly on estimating linear regression models, and on problems commonly encountered in estimating such models, and on interpreting the estimates from such models. This course introduces the linear regression model and discusses estimation and testing under (mostly) ideal conditions.

Special Topics in International Trade　(3 credits)
Special Topics in International Trade cover international trade theory and practice. The international trade theory part will introduce new topics in the development of international trade, such as the latest developments in international trade in services, MNC theory, the frontier of international trade; the latter part will introduce the status of the current world trade development in China, and the application of international trade theory such as FTA, TPP and other trade events for further analysis.

Internship (International Trade)　(3 credits)
This course provides the seniors with opportunities of internship on international trade, during the summer vacation or the last term. It requires close communication between University and employers. The formal internship report would be obliged to submit after the internship.

Business Management

Managerial Psychology　(3 credits)
This course provides an introduction to the study of topics related to happiness and the positive aspects of human experience. The first part of the course will focus on the basic areas of research in positive psychology and the methods that researchers use to study happiness, while the second half will broaden the focus to include big-picture issues and real-world application.

Digital Marketing　(3 credits)
With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important for marketing graduates to be well-understand digital marketing. This course will provide a solid foundation in the key concepts and issues covering the digital strategy development, implementation and practice. Students will learn these topics through readings, case studies, group projects, exercises, and written examination.

Enterprise Resource Planning　(3 credits)
This course provides an information systems perspective to Enterprise Resource Planning (ERP) systems. Students will develop the skills needed to support the implementation and maintenance of ERP systems and gain an understanding of the strategic implications on the real world business. Students will learn on the latest ERP solutions which include: business information warehouse, business objects, business intelligence, customer relationship management, advance planner and optimizer, solution manager and, net weaver components.

Big Data　(3 credits)
This course is designed to provide the basic techniques of data science, that included prominent algorithms used to mine data (e.g., clustering and association rule mining), and statistical modeling (e.g., linear and non-linear regression). The objective of this course is to ascertain that the students know the fundamental techniques and tools used to design and analyze large volumes of data. Class lectures and lab exercises will be provided to enhance the understanding of the underlying concepts of data analytics.

Internship (Business Management)　(3 credits)
This course asks the students enter into the business management departments of any companies for internship on the basis of the students’ completion of all core courses and parts of major courses in business management. The internship can further expand the study of the knowledge and skills in business management, combine the theoretical knowledge and technique that students learned in the classroom with management practice to solve the actual problems of in business management, and stimulate students' multiple learning potential, develop their communication ability, independent working ability and team spirit, and increase students' future employment opportunities.

College curriculum