School of Business - College curriculum - Course Description

Accounting

Intermediate AccountingⅠ　(3 credits)
The course introduces how to prepare relevant and reliable financial information for external users of financial statements and business. It focuses on accounting treatment of assets, such as cash, accounts receivable, tangible assets, and intangible assets. It discusses the theory and practice about the establishment of accounting principles, conceptual framework of financial accounting, accounting period, financial statement and fair value of assets.

Intermediate Accounting II　(3 credits)
The course introduces how to prepare relevant and reliable financial information for external users of financial statements and business. It discusses the accounting theory under IFRS and GAAP, fair value of assets, assets, liabilities and owner’s equity, leases, earnings per share, change and error analysis in accounting principles.

Cost and Management Accounting　(3 credits)
This subject introduces the main functions of cost and management accounting: for the beginning of each period, management accountant helps all levels of managers prepare the budget, including the initial budget preparing, implementing budget, management control, and variance analysis between actual results and budget numbers; Each level of managers have to make a variety of decisions, such as short-term decision making and the way of implementing the decision, the different types and methods of long-term decision making, and pricing decision; Using examples form real companies, it further illustrate more accurate methods of cost allocation.

Auditing (3 credits)
This course introduces the standards on auditing and assurance and the regulation system in auditing industry. This course will focus on the external financial statement auditing which includes the roles and responsibilities of auditors in auditing, audit planning, risk assessment, internal control assessment, audit evidence collection and issuance of audit report.

Taxation　(3 credits)
This course is designed to develop knowledge and skills relating to the PRC and Macao tax system as applicable to individuals, domestic enterprises and foreign invested enterprises. This course includes: professional tax in Macao, complementary tax in Macao. Individual income tax and enterprises income tax in PRC China, value added tax in PRC China, turnover tax (business tax and consumption tax) in PRC China, land appreciation tax in PRC China, and customs duty in PRC China. Students will understand the concept of each tax and know how to calculate the tax liability through case studies. Students also will be able to explain the underlying principles of taxation by providing a simple summary of the rules and how they apply to the particular situation. And students also could apply tax planning techniques to make a better tax decision.

Company Law　(3 credits)
This course introduces the conception, nature, classification of companies, and stresses the principles of company law. The main topics include promotion, incorporation, the constitution of company, contracts, the capital of a company, company flotations, shares, membership, directors and management, financial arrangements with, and fair dealing by directors, the duties and personal liability of directors, debentures and charges, accounts and audit, amalgamations, reconstructions and takeovers, corporate insolvency. With substantial cases study, this course focuses on the application of specific legal knowledge in business decision making, as well as improves students the problem-solving skills.

Advanced Financial Accounting　(3 credits)
The course focuses on accounting issues uniquely confronted by consolidated financial statements, goodwill, other intangible assets and financial derivatives. It also covers foreign currency transaction and translation of foreign entity, partnership accounting, restructuring and liquidation, government accounting, non-profit organization accounting and estate and trust, and the accounting for business combinations.

Financial Management (3 credits)
This course is designed to provide a reasonably complete perspective, at an introductory level, of main theories and essential decision-making methodology in corporate finance, such as arbitrage pricing theory (APT), the efficient market hypothesis (EMH), option valuation, corporate long-term financing policy, securities issue methods, dividend policy, short-term financial planning, corporate financial pressure etc. The course integrates classic theories and practical business cases so that equips students with the theoretical knowledge of corporate finance and the intellectual skills to work in the financial services sector in a critical way.

Graduation Project (Accounting)　(3 credits)
This course is designed to train students to comprehensively apply basic accounting principles and research methods to solve practical accounting problems. It is the educational link to continue deeper inspection of issues before entering the accounting profession. Under the guidance of teachers, a team of four students can choose any one issue related to accounting topics and then pursue deeper research. Finally, the team should submit a complete research report for performance evaluation.

Finance

Financial Markets and Institutions (3 credits)
This course introduces the concepts, structure and innovative financing of financial markets and institutions with topics including financial institutions and financial markets, financial system, money, functions and behavior of interest rates, rational expectation theory, efficient market hypothesis, analysis of financial structure, financial crises in the advanced economies, financial crises in the emerging markets economies, analysis of financial regulations, central bank, money supply processes, tools and conducts of monetary policy, foreign exchange markets, international financial systems, quantity theory, IS curves, monetary policy and aggregate demand curve, analysis of aggregate supply and aggregate demand, monetary policy theory, expected role of monetary policy, and monetary policy transmission mechanism. The course stresses the theories and practices of financial markets and institutions and conducts students to apply knowledge they studied in the real situations through the real case discussion and analysis.

Financial Statement Analysis　(3 credits)
This course introduces the professional financial analysis methods and techniques to evaluate firm’s financial position, performance and cash flow based on financial statements and information from the perspective of various stakeholders. Furthermore, it is also be demonstrated that how to discover potential problems in operation and management through analysis techniques and results which is helpful for future financial planning and economic decision making.

Equities and Investment Analysis　(3 credits)
This course is designed to introduce the basic types of securities, the mechanics of security markets and portfolio theories. More specifically, in order to provide students with the basics about investments, this course covers three major parts: part 1 introduces elements of investments, including classification of financial assets and instruments, classification of funds and other investment companies and mechanics of securities markets; part 2 explains portfolio theory, including CAPM and APT; and part 3 teaches students how to carry out securities analysis.

Fixed Income Securities　(3 credits)
Fixed Income Securities is a fundamental course of asset pricing and financial risk management. The objective of this course is to provide coverage of the products, analytical techniques for valuing bonds and quantifying their exposure to changes in interest rates, and portfolio strategies for achieving a client’s objectives. Thus, the students will form a basic understanding of the basic analytical framework necessary to understand the pricing of bonds and their investment characteristics, various sectors of debt market (Treasury, Agency, Corporate and Municipal sectors), residential mortgage loans and MBSs.

Financial Derivatives　(3 credits)
This course starts with an introduction of the Financial Crisis in 2008, then introduces the concepts of forwards, futures and options and the mechanics of theses derivatives markets through analyzing business cases, and then derive the pricing formulas of various derivatives, which then are used to demonstrate the logic underlying derivatives trading and operation. Specifically, the content of this course includes introduction of basic types of derivatives and these derivatives markets, explanation of strategies of hedging, speculating and arbitraging using various derivatives, derivation of the pricing formulas and calculation of derivatives prices.

Corporate Finance　(3 credits)
This course is designed to provide a reasonably complete perspective, at an introductory level, of main theories and essential decision-making methodology in corporate finance, such as arbitrage pricing theory (APT), the efficient market hypothesis (EMH), option valuation, corporate long-term financing policy, securities issue methods, dividend policy, short-term financial planning, corporate financial pressure etc. The course integrates classic theories and practical business cases so that equips students with the theoretical knowledge of corporate finance and the intellectual skills to work in the financial services sector in a critical way.

Financial Econometrics　(3 credits)
This course provides an introduction to the theory and applications of basic econometric analysis in the field of finance. It is designed to give students practical experience on empirical methods that are commonly employed in research. The course is roughly divided into two parts: a “theoretical” portion and an “empirical” portion. Upon successful completion of this course, students will have a solid foundation knowledge of concepts, intuition and skills necessary to have preliminary understanding of econometric studies regarding financial topics. They will be able to apply econometrics theoretical models and software to perform tests of panel data of financial ratios and time series data of the stock markets.

Graduation Project (Finance)　(3 credits)
This course is designed to train students to comprehensively apply knowledge of major specialization and analysis skills to study topics in relevant field. Usually four students form a research group on voluntary basis. The group chooses an appropriate research topic and conducts the research under the supervision of an academic supervisor. Students are expected to do literature review, data collecting, qualitative and quantitative analysis, results interpretation and discussion. A research report in compliance with academic integrity standards will be submitted as the achievement of this course.

Human Resources Management

Human Resources Management 　(3 credits)
This course aims to combine employees’ professional competence with organizational HRM practices for better organizational effectiveness. Besides the basic introduction for HR functions, this course also integrates the HR practices in the organization, organizational behavior and related management theories for employee management. The contents include: organizational strategic goals with HR practices, related practices for organizational HR planning, the impact of industrial environment to HRM practices, job analysis, compensation and benefits, reward systems, performance management and international human resource management.

Organizational Theory , Design, and Change 　(3 credits)
Organizational Theory, Design, and Change is intended to be a challenging and exciting course to deepen students’ understanding about how organizations do and should work. Various conceptual tools and theoretical frameworks will be utilized to systematically investigate organizing processes and contexts and solve practical problems. Topics include organizations and organization theory; organizational stakeholders; organization’s external environment; organizational structure and design; organizational culture; and organizational change and transformation.

Recruitment and Human Resource Development　(3 credits)
This course provides students with an in-depth coverage of Recruitment and Human Resource Development functions in HRM, which shows how concepts and theory have been put into practice in a variety of organizations. To accomplish this, specific topics include: staffing strategy and context, job/competency analysis, recruitment and job choice, retention, and internal/external selection practices, employment opportunity, training design, evaluation of training programs; manager development; career development; and organizational change.

Compensation and Performance Management　(3 credits)
This course will introduce the knowledge and practical skills of compensation and performance management. Five steps will be involved in the learning process of this course: 1. Define and understand the contents of compensation and performance management and their implications; 2. Master the theoretical models and management processes of compensation and performance management; 3. Learn and elaborate compensation and performance management styles from real business cases; 4. Summarize the best practices of compensation and performance management; 5. Be able to construct a performance-based compensation system.

Leadership　(3 credits)
The course is to introduce the basic concepts and theories in leadership and discuss the importance of leadership in the organization. The course mainly explores factors that will influence the effectiveness of leadership and approaches that help to improve the leadership capabilities. The course treats theory and practices with equal importance. Through case study and projects, students will learn to understand and discuss key topics on leadership theory.

International Human Resource Management
This course introduces basic theories, practices in the international HRM field to motivate students’ independent thinking and active learning. The contents include:
1. The basic concepts of international HRM and the differences from general HRM.
2. The combination of theories and cases to discuss the international HRM practices
3. The contemporary international HRM, the future trends and possible challenges to face.
4. The importance and impacts of diversity in the international HRM

Research Methods in Human Resource Management　(3 credits)
This course is a general introduction to social research methods for undergraduate students studying in human resource management field. This course will cover three broad topics: research design, data collection, and data analysis. Social research is a craft, and like any other craft, it takes practice to do it well. Therefore, our approach will be hands-on right from the start. You will have opportunities to learn by doing in all aspects of the course - in classroom exercises and out-of-class assignments.

Graduation Project (Human Resource Management)　(3 credits)
The graduation project (Human Resources Management) is a summary and application of the courses of human resource management. The students are expected to apply the professional knowledge and skills they learned to solve the actual problems of human resource management. As a team, four students work together to finish the graduation project so that they can improve their practical ability to do human resource management.

Marketing

Consumer Behavior　(3 credits)
Consumer behavior is a compulsory course for undergraduate students in marketing major in Macao University of science and technology. Consumer Behavior is the study of people and products that help to shape their identities. Consumer behavior is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how our possessions influence the way we feel about ourselves and about each other -- our state of being. In many courses, students are merely passive observers. But we are all consumers. In this course, I will try to introduce you to the latest and best thinking by some very bright scientists who develop models and studies of consumer behavior. But that’s not enough. Consumer behavior is an applied science. That’s why you’ll find a lot of practical examples to back up these fancy theories. Students will learn these topics through readings, case studies, group projects, exercises, and written examination.

Brand Management　(3 credits)
The brands that a firm has invested in and developed over time are typically their most valuable assets. This course aims to introduce all brand related concepts, and related brand management strategies. After learning this course, student should get to know about branding theories and findings on how firms manage brands.

Services Marketing　(3 credits)
This course provides an in-depth understanding and analysis of the unique challenges inherent in managing service companies and delivering quality services. Participants will be introduced to and have the opportunity to work with tools and strategies that address these challenges. This course also develops an understanding of the “state of the art” service management thinking and promotes a customer service-oriented mindset.

Advertising and Promotion Management　(3 credits)
Advertising and promotion management is a compulsory course for undergraduate students in marketing major in Macao University of science and technology. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling). This course provides students with knowledge of methods by which a business organization communicates with its market and the techniques, theories and procedure to analyze and to design effective communication campaign. This course also reflects the most current perspectives and theories on the rapidly evolving area of integrated marketing communications (IMC). Students will learn these topics through readings, case studies, group projects, exercises, and written examination.

Marketing Research　(3 credits)
The course will provide a comprehensive introduction to the subject of marketing research, and discuss some key concepts, process and techniques, and their applications. Students will gain an appreciation for some of the breadth and depth of this subject and its significance for marketing decision-making. Starting with an overview of marketing research, research design is discussed including qualitative and quantitative approaches, followed by a discussion of some multivariate data analysis techniques for analyzing research data for use in decision making. In conclusion, criteria for reporting and communicating marketing research results are introduced. The course is structured with lectures, labs, short cases, projects, and exercises.

Marketing Channel Management　(3 credits)
This course will teach the students how to manage the key elements that is the enterprise strategy of marketing channel of. This course focuses primarily on how to design, develop, maintain and manage effective relationships among channel members so that sustainable competitive advantages can be achieved for their respective firms. The specific contents include basic ideas and concepts underlying channel strategy, how to design the marketing channels, how to manage the relationship of members in marketing channel and some of the most common channel structures and strategies

Pricing Strategy　(3 credits)
The objective of this course is to help the students develop strategic pricing approach and skills to make optimal pricing decisions. The orientation is managerial and real business applications will be emphasized. Topics include the effects of costs, customers, competition on pricing decisions; break-even sales analysis for pricing; economic value estimation for pricing; price structure; price and value communication; pricing policy and price level.

Graduation Project (Marketing) 　(3 credits)
Marketing major focuses on the training in marketing theory and solid basic skills for students, including marketing research, brand management, advertising and marketing management, marketing channel management, pricing strategy, and service marketing. And the graduation project shows how students apply what they have learned in this course to solve the actual problem of marketing.

Supply Chian Mangement

Supply Chain Management　(3 credits)

This course introduces basic concepts, strategies and applications of Supply Chain and Logistics Management, including the relationship and differences between supply chain and logistics. It focuses on application of theories of supply chain management, so plenty of case studies are used for guiding students how to apply related theories to real situation and to help them solve real supply chain management problems.

Purchasing and Inventory Management　(3 credits)

The course introduces the concept of purchasing, the organizational structure and design, procurement process and support tools, inventory management, sourcing and supplier management, procurement channels, negotiation and procurement performance, etc. in supply chain management. The course pays special attention to the application of professional knowledge in the purchasing and inventory management. A large number of cases and integrated project exercises are analyzed, which guides the students to understand how to apply the related theory to the real situation and solve the related problem.

Quality Management　(3 credits)

This course introduces the classical theory and practice of Total Quality Management in today’s workplace, which includes Deming’s 14 points for management, statistical control charts, quality improvement tools (Pareto Analysis, Cause-and-Effect chart and so on). More recent quality management practice like ISO 9000 and Six Sigma methods will also be introduced in the class. Hands-on experience with quality management software, Minitab, will be offered.

Decision Making Methods　(3 credits)

This course provides an introduction to the most commonly used quantitative methods in business and shows how these tools can be implemented using Microsoft Excel. Topics to be covered include breakeven analysis, applications of linear, integer, non-linear programming, and network flow models as well as decision analysis. Although this course is quantitative in nature, almost no mathematical theory will be emphasized. Except for some illustrative examples, which may be solved manually, most of the problems will be solved with computer. Basic computer skills and knowledge of Microsoft Excel are needed.

Business Forecasting　(3 credits)

The principal goal of this course is to study a variety of business forecasting techniques (Time series analysis, smoothing methods, decomposition modeling, regression analysis, Box-Jenkins (ARIMA) models and etc.) and learn how to use computer software packages (Minitab and SPSS) to solve realistic problems. The emphasis is on the application of techniques by management for decision making. Hands-on experience with forecasting modeling software, Minitab, will be offered.

Logistics and Transportation　(3 credits)

This course is designed to give students the latest concepts and applications of logistics and supply chain management. To accomplish this, lecture material includes detailed examples, solved questions, and cases studies in: inventory management, network planning, supply contracts, the value of information, supply chain integration, distribution strategies, strategic alliances, and procurement and outsourcing strategies. The goal of this course is to help students understand both managerially and analytically about the entire operations and supply processes in supply chains.

Electronic Commerce　(3 credits)

This course will introduce the concept, application architecture and related technology development of e-commerce. The course aims at equipping students with the capabilities to understand and apply electronic commerce knowledge to support the organization’s objectives. This course will discuss business model of electronic commerce, online market, electronic marketing, EC collaborative design, emerging applications of electronic commerce, supply chain in EC, customer realtiopship management in EC, online payment, information security, etc. This course put emphasis on the business principles and management practice. Many EC cases will be discussed in this course. Students will know how to collect data, analyze data and propose feasible solutions for the companies.

Graduation Project (Supply Chain Management)　(3 credits)

Graduate project (Supply Chain Management) enables students to integrate basic theory, professional methods, and the skills in supply chain management to solve practical problems. It is a further stage and the inspection for teaching in supply chain management. Through the project, the group (usually consisting of 4 students) is trained to apply professional knowledge and theory, methods and operational skills to investigate potential problems in business, and provide some scientific and reasonable solutions.

Information Systems

Big Data Management　(3 credits)

This course is an introduction subject for undergraduate students in Business Analytics. Business information construction is necessary for enterprises to improve their competitiveness. Big data provides solutions for building information system. This course gives students a correct and complete understanding for big data. It introduces the full process from theories, design to application. Under present challenging situation, a widely accepted theory needs to be updated continuously for improving business competition. Manufacturing standards are not enough to face current market only through improving internal process. However, the use of big data technology could optimize business internal operations and improve business management.

Business Intelligence Analytics　(3 credits)

This course aims to introduce basic concepts, and focus on how to build models so as to provide the decision-making. The course mainly investigates business analytic problems in management and technology. From the perspective of management, it uses real cases to show the importance of business analytics for decision makers. From another perspective of technology, models in management are important tools to analyze the complexity of business problems and potential risk. Hence this course will enable students to combine business management and analytic skills.

Business Process and Service Management　(3 credits)

This course introduces basic theories and principles of the business process and service management. It fully discusses the plan, implementation, control and other aspects of business process and service, from the operations of the enterprise to the individual business process and service team. The detailed content involves enterprise organization, business processes and service selection, leadership, scope management, team building, conflict coordination, risk management, cost management, schedule management, resource management, business process, service assessment and conclusion, etc. A certain number of business cases are explored to understand the application of business process and service management.

IT Project Management　(3 credits)

This course introduces the concept, theory structure, and development of related technology, including information technology project management life cycle, corporate collaboration, new IT project management applications, IT project (risk) management, projects in supply chain management, customer relationship management, and e-pay. This course will be particularly concerned with business principles and management practices in the information technology project management, and guide students to understand and discuss key issues in the information technology project management.

Information Systems Analysis and Design　(3 credits)

This course introduces information system analysis, design and the implementation process and techniques, including demand analysis of information system, systems development life cycle, data flow diagram, data dictionary, principles of information systems design, program coding and system requirement specifications, implementation of information systems and project management. It focuses on the business process, business principles and system implementation. With case teaching, students can understand and discuss the key topics in information system analysis and design.

Information Systems Auditing　(3 credits)

This course combines the knowledge of management information systems (MIS) and auditing to meet workforce demand. It refines the understanding of audit plan development, analyzing and resolving accounting system problems, communicating accounting and information systems audit findings, and evaluating information systems security controls. Students will gain desirable skills in the areas of information technology auditing, financial auditing, systems development, technical communication, and information security management.

Electronic Commerce　(3 credits)

This course will introduce the concept, application architecture and related technology development of e-commerce, including B2C e-retailing, online marketplace, B2B enterprise collaboration, new e-commerce applications, e-supply chain management, e-customer relationship management, e-payment, e-commerce security management. This course will particularly focus on the principles of business and management practices in E-Commerce, and guide students to understand and discuss the key issues in e-commerce through variety of real world cases.

Graduation Project (Information Systems)　(3 credits)

Graduation project (Information Systems) is an important course to train students how to use fundamental theory, basic knowledge and professional skills in the field of information systems to solve related practical problems, which is a further study stage. It enables students to make the best of the professional knowledge with four-member teamwork and improve their ability to deal with real issues.

International Trade

International Trade Theory　(3 credits)
This course introduces the basic theory and practice of contemporary international trade. Courses are divided into four basic modules, namely, the theory of international trade, tariff and non-tariff policy, the relationship between WTO and China's foreign trade development, as well as economic globalization, which is the international background of contemporary open economic activities. Through this course, students can master the basic theoretical and practical knowledge of contemporary open economy. They will also obtain global vision for the management of real economic activities.

International Trade Practice　(3 credits)
This course explains the basic management knowledge and skills in international trade practice, including how to negotiate and how to sign contracts of international trade, as well as risk controls and operation management during the contract implementation process. This course covers topics such as international trade price terms, international settlement and payment method management, as well as international transportation and insurance. Upon successful completion of this course, a student will be able to master the basic skills and knowledge of operating an independent exporting & importing business.

Marketing Research　(3 credits)
The course will provide a comprehensive introduction to the subject of marketing research, and discuss some key concepts, process and techniques, and their applications. Students will gain an appreciation for some of the breadth and depth of this subject and its significance for marketing decision-making. Starting with an overview of international marketing research, research design is discussed including qualitative and quantitative approaches, followed by a discussion of some multivariate data analysis techniques for analyzing research data for use in decision making. In conclusion, criteria for reporting and communicating marketing research results are introduced. The course is structured with lectures, labs, short cases, projects, and exercises.

International Market Analysis and Strategy　(3 credits)
The course will enhance students' international business management analysis by looking sequentially from the international market potential and market entry strategies. The students will learn to explore how to analyze the situation of the international market, according to the different characteristics of the manufacturing industry or service industry and learn to develop strategies according to international competitive advantages. Learning through a large number of real business cases, the students will grasp well the basic skills of international business analysis and international business strategy development process.

Foreign Exchange and International Financial Market　(3 credits)
This course introduces the basic concepts of foreign exchange and international financial market, the different types of international financial markets and risk management in foreign exchange trading. Particularly, the content of the course includes history of international monetary system, balance of payments, international parity relationship, international money market, international bond market, international equity market, different types of financial instrument for foreign exchange trading, and foreign exchange exposure management. Through the integration of theory and practice, this course can help students think and solve the issues in foreign exchange and international financial management.

International Business and Electronic Commerce　(3 credits)
Students examine how the E-Commerce is rapidly becoming one of the primary communication, marketing and environment for businesses in modern industry, and how they can effectively use this tool to execute their organization's strategic plans. Topics include an overview of electronic commerce; e-marketplaces including auctions and portals; online marketing and consumer behavior; business-to-business e-commerce; e-government; e-learning; social networks; search engine maximization; e-commerce security; payment solutions and order fulfillment; e-commerce security; e-commerce strategy and global issues; legal, ethical and tax issues; and launching an e-commerce business.

International Business Law　(3 credits)
This course stresses the legal aspects of international business. Topics include Introduction to International and Comparative Law, State Responsibility and Environmental Protection, Dispute Settlement, The Multinational Enterprise, Foreign Investment, Money and Banking, Trade in Goods, Services and Labor, Intellectual Property, Sales, Transportation and Financing. With abundant case studies, the course focuses on the legal issues in practice of international trade, which providing students with the problem-solving ability in this area.

Graduation Project (International Trade)　(3 credits)
The graduation project (International Trade) is a summary and application of the courses in this major. Students are expected to apply the professional knowledge and skills they learned to solve the actual problems, or to analyze strategies and policy impacts of international trade. In this course, a group of four students will conduct a research project under the supervision of an assigned academic advisor, and write a full report to submit for performance evaluation.

Business Analytics

Introduction to Business Analytics　(3 credits)
Data can be used to examine performance in the key areas of an organization, such as sales and marketing, operations, customer services, and security. Therefore, it is essential for an organization to base on these data as essential evidences to highlight what is the most and least effective driving change to make managerial decisions. Business analytics aims at using the ever-increasing amount of data an organization has available internally and externally to improve insight into their business and to drive better, more focused decisions. This course aims at introducing the fundamental concepts of business analytics, with focuses on modeling and how computer models support managerial decision making. This course emphasizes both the managerial and technical aspects of business analytics. Regarding the managerial perspective, this course will use real-world business cases to demonstrate how important business analytics is in contributing to organizations’ decision making. Models are emphasized because models can be invaluable tools in managing and understanding the complexity and risk inherent in many business problems. Models have become an increasingly important part of business at all levels from daily operations to strategic decision makings.

Data Structures and Database　(3 credits)
This course aims at providing students with the fundamental knowledge of data structures and algorithms. This course also emphasizes the concepts of data models, principles and practical skills of developing and managing databases, focuses will be put on relational database design, concepts and principles of relational database management systems (RDBMS). Microsoft Access and Excel will be the major development tools for database management systems development. Structural Query Language (SQL) will be introduced as data definition language (DDL) and data manipulation language (DML). When completed the course, students should be able to build and manage a relational database management systems for one of the major functions of an organization.

Data Mining　(3 credits)
Data mining is the process to extract information from a data set and transform it into an understandable structure for further use. The goal of this course is to introduce students to the current data mining theories, practices, tools and techniques. The key objectives of this course are to introduce the fundamental concepts of data mining and to provide extensive hands-on experience in applying the concepts to real-world business applications. The core topics of this course include classification, clustering, association analysis, and anomaly/novelty detection.

Decision Analysis in Business　(3 credits)
This course provides an introduction to the most commonly used decision methods in business analytics. Topics include decision theory, decision support analysis, statistical decision support, information and knowledge management, artificial intelligence and expert systems, operations research and optimization, multi-objective decision analysis, uncertainty decision analysis, and strategic decision analysis. With extensive case studies, students are encouraged to apply the decision methods to analyze and solve practical problems in business management.

Business Forecasting　(3 credits)
The principal goal of this course is to study a variety of business forecasting techniques (Time series analysis, smoothing methods, decomposition modeling, regression analysis, Box-Jenkins (ARIMA) models and etc.) and learn how to use computer software packages (Minitab and SPSS) to solve realistic problems. The emphasis is on the application of techniques by management for decision making. Hands-on experience with forecasting modeling software, Minitab, will be offered.

Game Theory in Business　(3 credits)
Game theory is an introductory subject of the Business Analytics Bachelor. This subject is one of the standard economic analysis tools, including perfect information static game, perfect information dynamic game, imperfect information static game and imperfect information dynamic game. By a large number of examples, the subject provides students with a lot of applicable knowledge.

Electronic Commerce　(3 credits)
This course will introduce the concept, application architecture and related technology development of e-commerce, including B2C e-retailing, online marketplace, B2B enterprise collaboration, new e-commerce applications, e-supply chain management, e-customer relationship management, e-payment, e-commerce security management. This course will particularly focus on the principles of business and management practices in E-Commerce, and guide students to understand and discuss the key issues in e-commerce through variety of real-world cases.

Graduation Project (Business Analytics)　(3 credits)
Graduation project (Business Analytics) is an important course to train students how to use fundamental theory, basic knowledge and professional skills in business analytics to solve related practical problems, which is a further study stage. This project enables students to make the best of the professional knowledge with four-member teamwork, and improve their ability to deal with real issues.

Business Management

Supply Chain Management　(3 credits)
This course introduces basic concepts, strategies and applications of Supply Chain and Logistics Management, including the relationship and differences between supply chain and logistics. It focuses on application of theories of supply chain management, so plenty of case studies are used for guiding students how to apply related theories to real situation and to help them solve real supply chain management problems.

Financial Management 　(3 credits)
This course is designed to provide a reasonably complete perspective, at an introductory level, of main theories and essential decision-making methodology in corporate finance, such as arbitrage pricing theory (APT), the efficient market hypothesis (EMH), option valuation, corporate long-term financing policy, securities issue methods, dividend policy, short-term financial planning, corporate financial pressure etc. The course integrates classic theories and practical business cases so that equips students with the theoretical knowledge of corporate finance and the intellectual skills to work in the financial services sector in a critical way.

Graduation Project (Business Management)　(3 credits)
The graduation project (Business Management) is a summary and application of the courses of business management. The students are expected to apply the professional knowledge and skills they learned to solve the actual problems of business management. As a team, four students work together to finish the graduation project so that they can improve their practical ability to do business management.

College curriculum